Work Tidewell

Tidewell

A night-time app introduced the way it feels: deep navy, a soft lilac accent and the wind-down timer front and centre.

Tidewell product page header: Fall asleep with the tide.

Tidewell · Product page header · 21:9 · 3840 × 1646

The brief

Tidewell helps people wind down with timers and soundscapes. The header has one job: make the app feel calm before anyone reads a word.

Approach

  • One line, centred between two pairs of tilted phones, so the message survives at every crop.
  • The real wind-down and soundscape screens carry the story; nothing is shown that the app doesn’t do.
  • A starry navy field taken from the app’s own palette, so the header and the app feel like one product.
App
Tidewell
Category
Sleep and wind-down
Deliverable
Product page header
Spec
21:9 · 3840 × 1646
Line
“Fall asleep with the tide.”

Palette

  • Night#141B3A
  • Deep#2C3170
  • Violet#6E63D9
  • Lilac#C9B8F5
  • Haze#A9A6C9
Tidewell search results image
Tidewell · Search results creative · 3:2 · 3840 × 2560
Tidewell app screen: tonight
Tidewell app screen: sounds
Tidewell app screen: sleep

Tidewell · App screens

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From $19 once · Full set $149