Work Parcel

Parcel

A search creative built to read in a split second: one clear line, one phone, the number that matters.

Parcel · Search results creative · 3:2 · 3840 × 2560

The brief

Parcel keeps budgets simple. In search, it competes with a wall of other finance apps, so the creative had to say one thing quickly.

Icon and line on the left, a single phone on the right: the layout people scan fastest at search size.
The overview screen leads, because “what’s left to spend” is the whole promise.
A soft mint field from the app’s palette keeps it friendly, not like a bank.